African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Read so far

Entrepreneurship Made Easy

0 comments
SummaryText
This book aims to be a practical guide for entrepreneurs providing information on the realities of business and laying out steps to create a successful business. It is available in English and in Afrikaans "Die Entrepreneur in Jou".

The History of Business Outreach (from the website)..."From 1991-1998, in answer to a demand for a special entrepreneurship development process, which could work for people with limited education, skills and finance, the entrepreneurship life-skills programme with unique methodology, was developed. This process empowered people (of all levels education) to tap into their natural abilities and entrepreneurial potential, focus it to suit market need and earn income quickly with no start-up capital or risk.

Since 1998 based on the success of this process and methodology and in answer to demand from communities to develop their economic potential and sustainability - the Business Outreach Network was formed, to train, equip and mentor community economic educators as facilitators and mentors."

The book has also been converted into an interactive computer programme and in a pilot 'community radio' English audio production has been developed (for translation into different languages) - in partnership with Soul City.

Unfortunately, this book is now out of print.
Publication Date