African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Digital Interactive Video Online (DIVO)

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The Digital Interactive Video Online (DIVO) project is a peer-led creative digital video dialogue in which young Muslim women from Accra, Ghana and students from Elizabeth Garrett Anderson School for Girls in London, UK create and share digital films about their experience of gender and sexual health. Phase one of the project ran from January to July 2004; planning for phase two began in April 2005 with implementation scheduled for September 2005. The aims of phase one were to:
  • increase participants' cross-cultural awareness
  • improve participants' information technology (IT) skills
  • increase the ability of young women to make informed choices about gender and sexual health.
Communication Strategies

The DIVO project uses devised and participatory storytelling techniques to create short digital films which are based on participants' experience of gender and sexual health issues. The films are uploaded and exchanged through the DIVO website. In this way, participants learn about technology and new ways to communicate while engaging with peers from different cultures, enabling them to compare attitudes and experiences.

The DIVO project is peer-led. The process begins by exploring issues or areas of concern identified by participants through drama-based workshops. These issues are distilled into a scenario which is storyboarded and filmed by the group. Participants are fully responsible for the filmmaking process; this approach is designed to instill a genuine sense of participant ownership in the project. The resulting films are compressed and uploaded for peer group viewing, and online discussion and response.

The participants in Ghana are young women from the British-High-Commission-sponsored Islamic Girls Rights and Leadership Project, while the group in the UK are a multi-cultural group drawn from Year 10. The phase one programme involved a combination of storytelling, IT, filmmaking, teambuilding, and sexual health and assertiveness workshops. The films created through this process explored issues of teenage pregnancy, peer-pressure, financial hardship, careers and future choices, early relationships, and personal freedoms. A follow-up project using documentary style filmmaking to explore issues of nationalism and identity is currently underway; it is designed to contribute to the Citizenship curriculum of the UK participants.

Development Issues

Young Women, Gender, Health, Reproductive Health, Technology.

Key Points

Organisers say, "Through the project, the groups have exchanged introductory video clips of themselves and digital stories about their lives. They have 'met' virtually through video-conferencing sessions and communicated independently through the project website. The young women in both locations have been strengthening their individual communication skills and self-esteem, learning about technology and discovering creative digital and storytelling skills." A detailed report and 20-minute documentary of the project have been produced.

Partners

British Council, British High Commission in Ghana, Guardian Newspaper Ltd.

Sources

Kirsten sent an e-mail to Soul Beat Africa on October 13 2004.