Designing for Behavior Change: For Agriculture, Natural Resource Management, and Gender

This field-tested, six-day curriculum enables private voluntary organizations (PVOs) and partners to replicate the Designing for Behavior Change (DBC) workshop conducted with CORE Group members in multiple countries and regions around the globe. The curriculum combines handouts and facilitator materials with easy-to-use training guidelines.
The Designing for Behavior Change (DBC) Curriculum responds to community development program managers’ and planners’ need for a practical behavioral framework that strategically aids them in planning for maximum effectiveness. The curriculum is built on the original BEHAVE Framework, developed by AED and expanded on by members of CORE Group's Social and Behavior Change (SBC) Working Group and the Food Security and Nutrition Network SBC Task Force. The curriculum trains participants to apply the DBC Framework to improve development programming.
The goals of the workshop curriculum are to:

• Build the capacity of private voluntary organisation (PVOs) staff to plan, implement, monitor and evaluate effective behaviour change (BC) strategies;
• Provide an introduction to the tools necessary for identifying the important determinants of BC to ensure that BC activities are selected based on their potential ability to address these determinants and to effect long-term, sustainable BC within the shortest time period possible;
• Increase levels of comfort with planning BC strategies; and
• Demonstrate the use of learner-centred adult education methodologies to model how participants can replicate appropriate sections of the workshop.

According to the organisers, by the end of the workshop, participants will have:

• Analysed the different components of the DBC Framework and practiced completing each of these components using real or sample data;
• Assessed data from a Barrier Analysis or Doer/Non-Doer Study to identify determinants which affect BC in specific Priority Groups or Influencing Groups;
• Applied the DBC Framework to their own programmes or to a case study to develop strategies informed by formative research results; and
• Self-critiqued and received feedback from peers and facilitators, and improved their frameworks to improve the quality and increase the potential success of their BC strategies.