African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Critical Analysis of Reproductive Health Information in South Africa

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From the Abstract

"The aim of this paper is to examine Reproductive Health Information ( RHI) designed forcommunities in South Africa. The Social Construction of Reality (SCR) theory (Berger and Luckmann, 1967) is employed as a tool of examination. This paper attempts to answer questions which emerged from the results of the study conducted by the author. The findings of this study revealed that RHI is not understood by the target community (Mbananga & Becker 2002). Also several studies conducted in the country have shown that despite high levels of knowledge (98%)about HIV/AIDS amongst community members, this knowledge does not translate to sexualbehavioural change. The increase in HIV/AIDS and STDs rates in the country have been used as a proxy measure for poor translation of RHI into sexual behavioural change. Consequently, questions were asked: Why RHI is not understood by the target community? and Why this information appears to be failing in transforming sexual behaviour! An analysis of RHI within SCR provides three answers to these questions. Firstly, RHI is voidof the everyday reality of reproductive activity, concepts and knowledge of target communities.Secondly, RHI construction focuses mainly on the nature of reproductive health problems ratherthan the presence of these problems. Thirdly, RHI development neglects typifications which are progressively anonymous in the "here and now" (moral values) daily discourse and yet acceptability and utilisation is defined and scrutinised within their parameters."