African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Community Based Growth Promotion (CBGP)

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Community Based Growth Promotion (CBGP) is a preventive health and nutrition programme model that actively engages families of children under two and their community in maintaining the adequate growth of young children. For sick children under 5 years old, the programme can extend its treatment and referral services.

CBGP promotes improved child growth with the goals of reducing mild and moderate malnutrition and the severity and duration ofillness. The model centers upon adequate monthly weight gain as a dynamic and visible measure of progress; frequent contact with the family, with weighing and tailored programme action; counseling, tailored to meet family needs, focusing on care-seeking practices and household practices such as young child feeding and immunisation; feedback to the community as a tool for local action; and, disease detection, treatment and referral for all children under 5 through use of a modified IMCI protocol by trained community agents.

In the CBGP approach, interventions for child growth include not only food, but also counseling for social conditions within the family and addressing illnesses. Results show that CBGP has successfully incorporated immunisation and diagnosis and referral of illnesses with the strengthening of efforts to improve child-feeding practices. The approach gives special attention to the organisation and participation of community leaders and members around the theme of child growth, emphasising prevention and local problem solving. A standardised set of processes and tools helps make this a systematised but adaptable programme. Recent results from Honduras, where the approach is called Atencion Integral a la Ninez or AIN, show that participation is high, infant feeding practices have improved, and immunisation and ORT use have increased. In addition to Honduras, BASICS II supports CBGP programmes in El Salvador, Nicaragua, Ghana, Uganda, Zambia, and Senegal.
Source
Essential Nutrition Actions Electronic Toolkit, "Tools for Operationalizing Essential Nutrition Actions" (click here for PDF), BASICS II, pps. 8-9.
Full text of tools and materials can be found on CD-ROM accompanied within this book aswell as on the BASICS II site.

Contact infoctr@basics.org