Communication for Better Health: How Family Planning Program Managers Can Build Effective Behavior Change Communication Programs

From The INFO Project Population Reports, this document, intended for family planning programme managers, focuses on helping them to build behaviour change communication (BCC) into their overall strategies. According to the document:"BCC is a process that motivates people to adopt healthy behaviors and lifestyles. For example, BCC programs have motivated people to use contraception and to obtain HIV tests. BCC programs are cost-effective when they reach large audiences."

The Contents include the following:

• "Home (Key Points)
• Communication Motivates Behavior Change
• Figure 1. Family Planning Communication Evolves
• Spotlight: Ethiopian Radio Serial Follows Process to Success
• Box: Theories Inform Behavior Change Communication
• Communication - A Process, Not a Product
• Figure 2. Defining SMART Objectives
• Figure 3. Elements of a BCC Conceptual Framework
• Table 1. Many Choices for Behavior Change Communication Programs
• Box: Egyptian Project Combines Channels to Reach Families
• Planning for the Future
• Box: Participatory Approaches Empower Communities
• Bibliography "