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Communicating AIDS prevention through entertainment-education: A case study based on the film Amah Djah-foule

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Affiliation

Malmö University

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Summary

The author uses the Ivorian film Amah Djah-foule as a case study to focus on examining the messages of entertainment-education projects. The film aims to educate female sex workers about STI's and HIV/AIDS.


The purpose of the study was to understand the message design process, analyse the messages of the film, and analyse the audience's reception of the film. The author aims to examine how Amah Djah-foule has contributed to the genre of entertainment-education and what could be learned from it. What is effective and what is not? She states that "this has been done through two different pairs of glasses: the entertainment-education theory of Miguel Sabido and the theories of participatory communication. I have tried to understand the participatory essence of the work with Amah Djah-foule, during message design, during the creation process, and during the showing of the film and the educational work connected to it. I have also tried to understand how the socio-cultural context has been regarded in the message design of Amah Djah-foule."


The paper includes an introduction to edutainment including background, historical entertainment-education initiatives, a look at the Soul City and Cote D'Ivoire experiences and Miguel Sabido's entertainment-education theory. It then focuses on the case study - organisations behind the production of Amah Djah-foule, the creation process, the characters in Amah Djah-foule, the educational messages of Amah Djah-foule and audience reception.


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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

The page is actually very good, but if these papers are accessible, at least suggest browsers that have successfully been used to access the papers or find a way to make them available. I did want to read this paper as background for the one I am writing on film as edutainment in Africa but access has failed!

Editor's Note: We are unable to provide browser suggestions, because it appears to differ with operating systems, connectivity, etc. However, this issue is a priority for us and please be aware that we are attempting to find a resolution. In the meantime, we suggest contacting the publisher directly.Thanks!

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

I have failed to download the PDF document on Communicating AIDS prevention through entertainment- education by Annica Windmark. Please send it to me on shepmus@compcentre.uz.ac.zw
Editor's Note: Thank you for letting us know. We have updated the link.