Combating AIDS: Communication Strategies in Action

The purpose of this book is to synthesize critical lessons about effective HIV/AIDS prevention programmes, with emphasis on communication strategies. The authors feel that despite the growing AIDS crisis, the world is making poor use of behaviour change and communication strategies for HIV/AIDS prevention. The book focuses on communication strategies that could mobilise political action, target high-risk groups, and overcome stigma. The authors have also described and analysed the value of entertainment-education strategy in HIV prevention and care, highlighting the use of popular, long-running television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion.Click here for more details and to order through Sage Publications.