African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Changing Behaviour, Changing Lives

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Subtitle
A Story About How Interactive Theatre Helps Stop HIV
SummaryText

This four-minute video clip tells of the impact of interactive community theatre performances, organised by PATH in Kenya to help individuals and communities examine and alter risky behaviours associated with HIV/AIDS, on one of the audience members, Nelson. PATH explains that the performances, dubbed “magnet theatre” due to their natural pulling power, are designed to get people talking about how traditional attitudes may be fueling the epidemic. Path says that subjects such as HIV and sex, once taboo, become regular topics of conversation, laying the groundwork for societal attitudes to change and for new social norms to take hold. The clip features Nelson speaking about how he became motivated to get tested for HIV and change his ways after participating in "magnet theatre."

Languages

English

Source

PATH website on May 20 2011.