African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

CarePacks Testing Campaign

0 comments
The one-week CarePack Campaign in Kakamega, Kenya involved a combination of HIV testing and distribution of care packs to combat three major public health issues in an integrated way - malaria, diarrhoeal disease, and HIV. The project was implemented in a public-private partnership with the Ministry of Health, Centres for Disease Control, Vestergaard Frandsen, and CFH International.
Communication Strategies

The campaign goal was to test at least 40,900 of the 51,000 Kakamega residents aged 15-49 years in one week and distribute multi-disease prevention packages (MPP) that included a bed net, a water filter, condoms, and education materials. 30 campaign sites were mapped and selected according to their suitability and geographic location. A pre-campaign survey was conducted two months prior to the campaign and used semi-structured questionnaires and focus groups to identify appropriate media messages and channels required to encourage residents to attend the campaign. An ongoing programme of health education and community mobilisation was conducted in the month preceding the campaign and during the campaign itself.

During the campaign, each participant was registered and given a unique client number. While waiting for testing, groups of 20 - 40 people at a time received basic health education and instructions on how to use the items in their MPP. A certified HIV counselling and testing counsellor provided individual pre-test counselling and obtained verbal informed consent before conducting an HIV test. Each participant received an MPP following the test, or following pre-test counselling if they declined an HIV test. People living with HIV received a three months supply of anti-retro viral medication and were referred to appropriate care and treatment services.

A camera crew followed the campaign progress and organisers say several community members invited the cameras into their homes to share their own experience during the campaign and afterwards. "The Test," the documentary film made about the campaign was screened in Washington, DC and New York City. Click here to find out more about the documentary and see below for the trailer.

Development Issues

HIV/AIDS

Key Points

According to organisers, nearly 50,000 people participated in the campaign, and it helped to destigmatise HIV in the community. They add that the CarePack campaign is a template that was designed to be scaled up, and they are hoping that in future cost-effectiveness will spur more integrated campaigns like this internationally.

Partners

The Ministry of Health, Centres for Disease Control, Vestergaard Frandsen, and CFH International.

Teaser Image
http://www.comminit.com/files/carepack campaign.jpg