African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Audio Conferencing for Extension (ACE) Project

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Audio Conferencing for Extension (ACE) is a project of the Savannah Young Farmers Network (SYFN), a youth-led non-governmental organisation using information and communication technologies (ICTs) to deliver agricultural and rural advisory services, and promote the active engagement of young people in agriculture. Running in selected communities in the Builsa District of northern Ghana, ACE uses audio conferencing to involve farmers in regular meetings with agricultural officers from SYFN, and a wide variety of agricultural extension experts, agronomists, ICT professionals, and researchers from various institutions. SYFN currently works with 25 farmer based organisations, covering more than 200 farmers. Each farmer group has an audio conference twice a week, facilitated by an information officer, with the option to call for an emergency meeting, if the need arises.

Communication Strategies

The project is designed to address challenges farmers face with agricultural extension, where services can be irregular and farmers are not involved in the development of content. Many young farmers especially feel that extension delivery methodologies are not tailored to their specific needs to see agriculture as a business, while the steady decline in productivity leads to the migration of youth to urban areas to look for non-existent jobs.

 

Community agricultural information (CAI) officers are present with the farmers during the audio conference to facilitate discussions to ensure that farmers can express their concerns and demands, and actively participate in the development of extension advice. They use a cell phone with an audio conferencing function, attached to a portable loudspeaker so that everyone in the group can hear the responses from the advisers. The farmers contribute by speaking close to the cell phone.

 

The CAIs document the proceedings of each audio meeting for deliberation afterwards, and to make sure that the farmers understood the responses from SYFN and the other participants. Each CAI has a laptop so that they can type out their reports and connect to the internet, when available, and communicate directly with SYFN central office using a VoIP (voice over internet protocol) application, such as Skype.
Trained CAIs also use digital cameras to make short, simple video documentaries portraying the challenges faced by farmers, and any solutions they might have developed.

 

Where possible, the CAIs use local agricultural information and research (AIR) centres with internet access to upload the short films to YouTube, where SYFN staff and other project researchers can view them. In areas where there is no internet, the videos are saved onto CD-ROMs that SYFN officers can collect on their weekly visits. Previous videos have featured subjects such as weed infestation, pests and diseases affecting crops and animals, model farms that display good cultural practices, post-harvest management challenges and successes. The videos help SYFN and the other project staff to develop specific extension advice to address the various issues, and offer guidance on broader concerns affecting the farmers.

Development Issues

Agriculture, Youth, Technology

Key Points

According to SYFN, through the ACE programme, farmers can now access extension information when they need it, in time to tackle problems, increase productivity, and improve living standards. These developments, coupled with other SYFN initiatives using ICTs has led to more young people in the target communities adopting farming as a livelihood, and helped them to organise themselves into farmer based organisations. Specific agricultural business training has led many young farmers to establish a variety of enterprises throughout the value chain, leading to improvements in the system, providing new employment opportunities and reducing migration to the urban areas.

Partners

Savannah Young Farmers Network (SYFN)

Sources

ICT Update, No. 65, April 2012 accessed on July 15 2012.