Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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AIDS Interventions with Churches - Kenya

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This project, in association with AIDSCAP Kenya was initiated to increase the number and capacity of Kenyan churches initiating and managing effective, culturally appropriate and locally sustainable AIDS intervention projects integrated into the church community. The church was considered an appropriate media as the church enters every community in Kenya, crossing ethnic, gender, age, economic and social boundaries. The project aimed to decrease high risk sexual activity through these grassroots oriented, church integrated AIDS interventions.
Communication Strategies

An integrated media campaign reached people at the international, national and local levels. National press and television spots and articles, a video that aired on prime time television, international radio broadcast, workshops, travelling cinema vans reached rural communities, curriculum modules for teachers and pastors, awareness packets for educators and parents printed in many languages.

Development Issues

HIV/AIDS, youth, rural development, social attitudes and behaviours, grassroots communication.

Key Points

Extensive baseline research was undertaken among church leaders and youth to determine attitudes towards HIV/AIDS, to examine barriers to behavioral change, to reveal key attitudes in regard to high risk behaviour and practice and to identify areas of need and opportunity. The research results guided the development of church-based awareness and intervention programmes as well as the development of tools used in the project.

Partners

AIDS Control and Prevention Project (AIDSCAP), International Medical Assistance Program, Kenyan Christian AIDS Network (an initiative facilitated by the programme), United States Agency for International Development (USAID), local organisations and media outlets.

Sources

Family Health International AIDS Control and Prevention Project - Final Report for the AIDSCAP Program in Kenya. September 1992 to December 1997 pages 137-142. A project funded by USAID. Click here for the online version.