African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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AIDS Early Adolescent Prevention Project

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Organised by Life Vanguards in Osogbo, Nigeria, this three-month-long programme was designed to protect children from HIV/AIDS by creating awareness about the disease among 12,000 boys and girls aged 10-13 in primary schools in Osun state. Ten primary schools participated in the programme.
Communication Strategies

The programme, which focused on training, information, education and counselling, helped children learn about ways to prevent HIV/AIDS infection. Fifty teachers were trained in HIV/AIDS education. Health promotion activities, such as clubs to encourage healthy practises, outreach programmes, and other group education initiatives, were also developed. Another component of the programme was the design, promotion, and distribution of IEC/BCC (Information, Education and Communication/Behaviour Change Communication) materials.

Development Issues

HIV/AIDS, Children, Education.

Key Points

This project was designed to respond to the decline in the age at menarche, early sexual debut by adolescents, and high prevalence of HIV/AIDS among adolescents and youth aged 15-24 years. The programme seemed timely in light of two facts: parents were becoming more cooperative in the provision of reproductive health knowledge to their children, and the majority of primary school teachers were not knowledgeable about HIV/AIDS prevention and education activities.


The programme accomplished the following:

  • authorities fom Ede north and Egbedore Local Governments Administrations (LGAs), local education boards, and ten primary schools were mobilised to support AIDS prevention education activities;
  • 50 teachers were trained in AIDS education;
  • 15,000 pupils were provided with information on HIV/AIDS;
  • three categories of IEC/BCC materials on HIV/AIDS were produced and distributed;
  • 15 outreaches and group educational activities were conducted among students; and
  • ten AIDS prevention clubs were established.
Partners

UNESCO, Nigeria.

Sources

Letter sent from the APIN (AIDS Prevention Initiative) to the Nigeria-AIDS eForum on January 3, 2002.