African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The After Stage in the Circle of Care for Postpartum Women: Lessons from Liberia, Tanzania, and Ethiopia

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Abstract for Preformed Panel Presentation from the 2022 International SBCC Summit in Morocco: 

"The After stage of the Circle of Care applies SBC theory and practices to support clients in following through on counseling during the health contact (using contact to imply both facility and community-based health services). For postpartum family planning (PPFP) especially, there can be a lag between counseling and initiation of a method, as counseling happening during pregnancy, at childbirth or a postnatal contact may necessarily or by choice involve delayed start of contraception. Women who have not discussed PPFP with their partners frequently wish to before adopting contraception, especially where postpartum abstinence norms exist. Thus, PPFP is most effective when we embrace opportunities afforded by a continuum from antenatal to immunization visits in the extended postpartum period. In designing effective service integration, the Circle of Care guides us to anticipate women's needs at multiple visits, ideally linking FP discussions from one visit to another. Under USAID's Maternal and Child Survival Program, Jhpiego undertook several implementation research studies on PPFP in Liberia, Tanzania and Ethiopia, with varying models of PPFP integration. This presentation will tease out specific components of SBC design to support clients after a visit, facilitate self-care and encourage linkages from one visit to the next."

Source

Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation. Image credit: Frank Kimano/Jhpiego.