Unleashing Potential For Progress: Campaign Schools for Women Candidates in Sierra Leone - Candidate Toolkit

This toolkit comprises ten tools designed to encourage women's effective campaigning in elections and governance processes. Published by the Campaign for Good Governance (CGG), the National Democratic Institute for International Affairs (NDI), and the United Nations Development Programme (UNDP), the goal of the toolkit is to equip more women candidates in Sierra Leone with the skills needed to build a base of support and win their election. It is based on the idea that democracy must involve women as active and equal participants in public life. As stated in the publication, when more women are elected, governments tend to be less corrupt and more focused on development and improving the lives of citizens. Women bring valuable and needed perspectives and life experiences to government, but currently, they are underrepresented.

The toolkit includes the following contents:

• Tool #1: Getting ready to run
• Tool #2: Research
• Tool #3: Setting a goal
• Tool #4: Targeting
• Tool #4: Voter contact
• Tool #6: Campaign resources
• Tool #7: Your message
• Tool #8: Public speaking
• Tool #9: Engage the media
• Tool #10: Making it happen!