“No to CIRCUMCISION”: The Road to Effective Social Marketing Campaigns in Egypt- SBCC Summit

The abstract titled "“No to CIRCUMCISION”: The Road to Effective Social Marketing Campaigns in Egypt" was accepted as a poster presentation at the 2018 International Social and Behavior Change Communication Summit. This study aimed to explore levels of exposure to information on FGM/C and examine the design and implementation processes of SMCs/interventions. We also sought to understand the types of messages and abandonment approaches recognized and explore community perceptions about them and their perceived impacts.