African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Cinébus Project

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Launched in April 2012, Cinébus is a mobile cinema project run by Plan International that travels across Senegal screening educational films to remote communities. The 15-minute films, which are screened in French and the local Wolof language, are designed to raise awareness about child development, change behaviours that are harmful to children, and strengthen communities. The project is part of Plan Senegal’s Integrated Development Project for Early Childhood (PDIPE).

Communication Strategies

The Cinébus project’s films are designed to give clear messages through simple stories. They raise awareness on topics such as child protection, community management, education, mother and child health and nutrition, the harms of taking children out of school, forced labour, and the importance of disease prevention through washing hands. According to the project, the videos have been carefully produced in a way that the audience can relate to characters, stories, and issues as very much their own experience.

After the screening of two or three films, the community is split up into discussion groups who share their thoughts on the subjects seen in the films. Afterwards, they are all tested on their understanding with the best person winning a prize, in the form of buckets, sponges, and kettles for them to better carry out their chores. This is intended to make the project even more engaging whilst ensuring that the community truly understands the films.

According to Plan, the films also encourage community actions. For example, after one community watched a film about the importance of child care and education for pre-school children and, with a little more guidance from Plan, they set up a small building where their children can both learn and play. According to one mother, before they didn’t really understand the need to send their children to play group. Following the film about early childhood care and development and discussions among themselves and experts, they have developed new approaches.

Development Issues

Child Development

Sources

Plan International website on October 14 2013.