African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Advocacy Sourcebook

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This manual is intended for organisations interested in developing and strengthening advocacy strategies and capacities. It provides advocates with frameworks to analyse past and plan future advocacy efforts, and trainers with materials for adaptation and use in capacity building workshops. It offers concepts, planning frameworks, analytic tools for assessing public policy systems, tools for strategy development, frameworks for understanding and planning organisational capacity-building for advocacy campaigns, suggestions for assessing the impact of advocacy campaigns, case studies of successful advocacy in many regions, and a variety of readings and references. It draws on lessons gathered through joint research and projects with colleagues in Africa, Asia, Latin America, and the United States.