African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Media for Development Trust Film in Post-colonial Zimbabwe

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Summary

From the Summary

The report looks at the role of feminism in development by looking at the film "Neria" and another Zimbabwean film "Flames". Neria a courtroom drama from Zimbabwe, explores the emergence of a women's rights movement. The film also looks at the uneasy relationship between modern-minded city-dwellers and their counterparts in the villages.


Moving outwards from feminism to regimes of representation generally, then goes on to consider the "problemisation" of Africa in both of these films, and Everyone's Child (1996) one of the projects produced by the Media for Development Trust that now distributes all three films. It looks into how these films represent the capitalisation of the post-colony by the developing powers.


Major findings are:

  • The report shows how the West's continuing tendency to reconfigure and dominate the Third World is manifest in the style of post-colonial cinema, and its substantial similarity to colonialist propaganda;
  • how hegemonic Western ideologies such as feminism can appropriate and redefine Third World history according to their own agendas;
  • and how development cinema imposes a scopic order on the Third World, constructing it as a problem to be solved, and covertly suggesting that the responsibility for the problem lies in the failings of Third World masculinity.

Click here for the full document online.